Musician Web Site with Purpose. By Jerry W. Henry
That purpose: To Sell Your Music. If your music sucks, so will its’ sales. Your music is the key. There are music fans looking for new and unknown bands; fans who know quality music. Unfortunately, they are in the minority.
The fact is that your chances to get specifically searched for on the Internet are close to zero. Here is where I use a couple of common sense approaches that I will save for my paying customers. Most of the pros I work with call me 6 months before they enter the studio to record. Most of the lesser than pros call me when they have product in hand. In my system everything that happens has a selling point.
If there is a secret to all this, here it is. Music fans surfing the Internet are looking for information on a band or performer they know. That means artists who have already made some fame in the music industry, from mega-selling superstars like Garth Brooks and Madonna to the lesser known like the Drive-By Truckers or Delbert McClinton. Regardless, you sound like one or more performers they know. You want to let it be known that you sound like some of the artists they like. You must attract visitors to your web site using your musical sounds-like identity.
I use your sounds-like identity on almost every web page. That sounds-like identity must be exploited to get you into those search engines. You must know who will search for you which is your prospect (future customer). My next post will be on that subject, your prospect.