Know how to communicate with your prospect. A dose of common sense should be used here also. Don’t come off as a used car salesman. Forget the hype, flirting and I’m a rockstar attitude. Absolutely everything on your web site has to appeal to your prospect. Your mission is to please your web site visitor (prospect). Again, make your prospect comfortable with you and your intentions. Put yourself in their shoes. It is extremely important to know the market you are promoting your music to, and it is even more important to know the people who build up that market. We all have a huge range of differences, there is no doubt about that. Two Drive-By Truckers fans can be Dr. Jekyll and Mr. Hyde as far as their personalities are concerned. Regardless of the fact that they dig the same kind of music. Drawing a general picture of your prospect is an important consideration.

To help you to get a better feeling of what kind of a person you’re dealing with ask yourself: What record shops do they go to? What magazines do they read? What kind of movies do they prefer? Where do they buy their clothes? What books do they read? What kind of language do they use? Answering these questions will help you to get a better feeling of what kind of a person you’re dealing with. And once you do, don’t forget it.

Think of your web site as a canvas. Put as much character into it as possible. Not your character, but that of your model. Once you show them the finished masterpiece, will they recognize themselves? Your job is to make certain that they will. You will never be able to appeal to everybody. So don’t waste your time trying to. Targeting your web site to a specific group of people, you’ll lose all the rest.

But it’s not the rest you’re after! Concentrate on people who are likely to buy your music. As far as everybody else is concerned, forget about them. Be happy for those who like you, and don’t worry over those who don’t.

That purpose: To Sell Your Music. If your music sucks, so will its’ sales. Your music is the key.  There are music fans looking for new and unknown bands; fans who know quality music. Unfortunately, they are in the minority.

The fact is that your chances to get specifically searched for on the Internet are close to zero. Here is where I use a couple of common sense approaches that I will save for my paying customers. Most of the pros I work with call me 6 months before they enter the studio to record. Most of the lesser than pros call me when they have product in hand. In my system everything that happens has a selling point.

If there is a secret to all this, here it is. Music fans surfing the Internet are looking for information on a band or performer they know. That means artists who have already made some fame in the music industry, from mega-selling superstars like Garth Brooks and Madonna to the lesser known like the Drive-By Truckers or Delbert McClinton. Regardless, you sound like one or more performers they know. You want to let it be known that you sound like some of the artists they like. You must attract visitors to your web site using your musical sounds-like identity.

I use your sounds-like identity on almost every web page. That sounds-like identity must be exploited to get you into those search engines. You must know who will search for you which is your prospect (future customer). My next post will be on that subject, your prospect.